Avnet RetailPath


Why Retail?

Leading industry analysts expect IT sales in the retail market to reach USD $53.6 billion this year and continue to grow at a four-year compound annual growth rate of 6.6 percent.* Channels, merchandising, retail data management, analytics, customer centricity, mobility, and infrastructure optimization are becoming key areas of focus in a market where success depends on the ability to adapt to the needs of the customer.

Retailers are looking at different touch points, including social media, mobile retail, smart analytics and web commerce marketing, to gain new customers and keep existing customers. These demands are resulting in increased IT spend. Projected market growth and increasing IT demands make the retail industry an appealing market for solution providers who want to grow their business. 

Specialize in the Retail Market

Through Avnet’s SolutionsPath® methodology we enable Solution Providers to grow faster than the market by providing them an unparalleled portfolio of services, programs and expertise to accelerate their time to market and increase profits with minimal investment and risk. More than 80 percent of Avnet’s top partners have leveraged this methodology and related SolutionsPath offerings, helping them to grow faster than the market.

Offerings include:

  • SolutionsPath Universities: Our unique, face-to-face training curriculum combines data center specialization with the tools and skills you need to succeed in the rapidly growing retail market.

  • SolutionsPath Playbooks: Partners gain the retail market knowledge and expertise needed to break into the market or to expand in their current specialty areas. The Playbooks provide the what to sell with easily accessible supplier agnostic, high-growth market information as well as how to sell information on key supplier solutions that solve for specific end-customer needs. The Playbooks also act as a portal to access additional Avnet tools and resources such as demo services of supplier solutions and on-demand tutorials as they align to specific opportunities in the data center as well as in key growth industries.

  • Demo Center: The Demo Center allows solution providers to conveniently and cost-effectively bring data center technology solutions to life for end customers, and further positions Avnet’s partners as trusted business advisors. The portal provides self-service access to full production versions of leading enterprise hardware and software in a live product environment to effectively differentiate solutions.

*Source: Gartner -Enterprise IT Spending by Vertical Industry Market WW 2011-2017 Q1 13 Doc #G00249263 - April 2013 (Updated Q2 2013)




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 Partner Testimonial


"Avnet's focus on these vertical markets aligns well with IBM's framework that supports smarter industries. Addressing the education and enablement of solution providers that sell into these industries can help us create a more collaborative channel that is responsive to the business needs of our joint customers."

- Sandy Carter, vice president, Software Group Business Partners and Midmarket for IBM