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ATS Avnet HealthPath™ - University 
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ACCELERATED MARKET ENTRY
The market for information technology (IT) solutions in healthcare is growing rapidly. To meet healthcare organizations' challenges-and demand-IT solution providers must have specialized knowledge and skills. This includes an understanding of healthcare needs, organizational characteristics of healthcare providers, policy pressures, and recent mandates to help protect patient privacy and reduce medical errors. To be successful, solution providers need to possess a working knowledge of healthcare-centric IT solutions, as well as sales tools and processes that demonstrate their knowledge of customer needs and help them create and maintain long-term relationships.

To help our reseller partners get to market faster, Avnet Technology Solutions has developed a unique "industry-first" program, the HealthPath™ University. Its goal is simple: to help Avnet partners succeed by offering an in-depth, stimulating curriculum that gives them all the necessary information to effectively sell into healthcare. Healthcare fundamentals are presented through HealthPath 101 and HealthPath 202 courses. The HealthPath University Internship program (HealthPath 303) is the final stage of the HealthPath University curriculum. The program allows graduates to utilize knowledge gained throughout the HealthPath University course of study in an actual hospital setting.

Essentials for Dynamic Selling (HealthPath 101)
This course covers the following subject matter in a two-day session:
>> Challenges and opportunities in the healthcare market
>> Market overview and drivers
>> Healthcare enterprise and hospital environment
>> Organizational and cultural and factors
>> Policy pressures and standards
>> Disaster recovery and business continuity, medical errors, and patient privacy
>> Healthcare solutions: electronic healthcare record (EHR), mobility, telemedicine, medical imaging, storage and more
>> Introduction to sales readiness and collaboration with Avnet

Winning in the Sales Cycle (HealthPath 202)
This practical sales training course shows students how to:
>> Apply prospecting, qualifying, proposal writing and other tools across the sales cycle
>> Drill down into solution sets in areas such as medical imaging, telemedicine and hospital information systems
>> Collaborate with Avnet
>> Take advantage of a unique Avnet-run sales help desk where students can get general information related to successful selling

HealthPath 202 builds on the fundamentals learned in HealthPath 101 by integrating product and solution content from featured Avnet suppliers, such as EMC, IBM, HP, Motorola Enterprise Mobility and NetApp. Through this session, students gain valuable insight into the healthcare strategies and solutions from the suppliers they represent.  

Avnet HealthPath University Internship Program (HealthPath 303)
A special internship program is now available for HealthPath University graduates! During this week of lectures, observations and workshops, participants will be exposed to the daily routine of vice presidents, administrators, medical directors and other hospital staff members from Scottsdale Healthcare in Scottsdale, Arizona. They will experience the delivery of patient care and observe these professionals' delivery processes.

The curriculum is structured to enable participants to view the experience through "the eyes of a patient" and provide a better understanding of the issues of today's healthcare providers. The intent of this program is to develop "trusted advisors" that are committed to the healthcare industry and can return to their respective locations and develop relationships with their healthcare provider which are mutually beneficial.

>> Download HealthPath University Internship Program Overview

After completing the HealthPath courses, all graduates will have access to the HealthPath Resource Library. It contains current "hot topics" and other articles, plus background reading, lists of professional organizations, glossaries, and key journals and current reading on the major solutions offered to the industry.

Each graduate will also receive HealthPath Flash, our monthly e-newsletter. Each issue contains breaking healthcare news, hot IT trends in healthcare, sales process information, plus updates on university activities, student successes and recommended readings.

Contact the Avnet HealthPath team at 1-800-409-1483 x 6090 or via e-mail at HealthPathinfo@Avnet.com.

 







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